Predicting creativity and academic success with a ‘‘Fake-Proof” measure of the Big Five

Self-report measures of personality appear susceptible to biased responding, especially when administered in competitive environments. Respondents can selectively enhance their positive traits while downplaying negative ones. Consequently, it can be difficult to achieve an accurate representation of personality when there is motivation for favourable self-presentation. In the current study, we developed a relative-scored Big Five measure in which respondents had to make repeated choices between equally desirable personality descriptors. This measure was contrasted with a traditional Big Five measure for its ability to predict GPA and creative achievement under both normal and ‘‘fake good” response conditions. While the relative-scored measure significantly predicted these outcomes in both conditions, the Likert questionnaire lost its predictive ability when faking was present. The relative-scored measure thus proved more robust against biased responding than the Likert measure of the Big Five. 2008 Elsevier Inc. All rights reserved.